"What will really make the difference will be the desire to learn, the cultivation of good ideas, the desire to go further, the building of a focused personality, the cultivation of networks of friends and, above all, the ability to sell oneself well," he said. IESE Prof. Luis Mª Huete made this point in Madrid during the presentation of the University of Navarra's Master's Programs.

The expert explained that one must know how to sell oneself by creating a prestigious brand, that it is necessary to have one's own brand in order to stop being a "name" or a "price" in the professional services market.

On the other hand, he stressed that the skills needed to develop the personal brand will be the rigor of the work, the business sense with which you choose what you dedicate yourself to and how you get noticed in the market: "A brand is the socialization of a prestige. You will have to build your brand. First by making things that bring you prestige because they are made with the quality that your customers like. Things that are valuable and rare for the market".

The opening ceremony included the presentation of the master's degrees offered by the University of Navarra in Madrid: the Master's Degree in Business Law (MUDE)the Master's Degree in Tax Law (MUAF)the Double Master's Degree in Access to the Legal Profession + MUDE/MUAFthe Executive Master's Degree in Communication Business Management (MEGEC) and the Executive Master's Degree in Fashion Business Management.

The event was led by the Vice Rector for Academic Planning, Borja López-Jurado, and the Corporate Director of Master's Programs, Roberto Cabezas. In addition, the conference was followed by a round table discussion on Personal Branding. The speakers were Professor Luis Mª Huete; the professor of the Complutense University of Madrid and UNED Oscar del Santo; the founding partner of Seeliger&Conde Eduardo Conde; and the HR director of LOEWE, Javier Alonso. The moderator was the editor-in-chief of El Mundo, Miguel Gómez Vázquez.