ISEM will host in 2026 the Global Fashion Management Conference: "Marketing & Management in the Age of the AI Fashion Transformation".
Madrid will be the global epicenter of academic and strategic thinking in fashion, luxury and retail. The Global Fashion Management Conference (GFMC), linked to the Global Alliance of Marketing and Management Associations and the Journal of Global Fashion Marketing - directed by Professor Eunju Ko (Yonsei University, South Korea) - will hold its 2026 European edition at ISEM Fashion Business School (University of Navarra), July 16-19, 2026.
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This international congress has established itself as the most relevant forum for researchers, academics and professionals in the fashion industry, marketing and business management. Each year it brings together more than three hundred researchers and projects from universities and research centers around the world. The GFMC is organized on a rotating basis: one year in Asia and the next in Europe. After recent editions in Seoul and Milan, Madrid will be the host venue in 2026.
Focus 2026: Marketing & Management in the Age of the AI Fashion Transformation
The next edition will address how artificial intelligence is transforming marketing, management and innovation in fashion. From predictive analytics of consumer behavior to AI-assisted design and digital personalization, the congress will explore how new technologies are redefining the strategies of global fashion and luxury brands.
The event will bring together international experts, researchers, industry executives and editors of prestigious academic journals - including the Journal of Global Fashion Marketing -to share the latest advances in applied industry research.
The Global Fashion Management Conference is the global meeting that brings together the most prestigious fashion-related research publications worldwide, such as the International Marketing Review, Tourism Review, Asia Pacific Journal of Marketing and Logistics, Journal of Global Scholars of Marketing Science, Journal of Global Sport Management and their editorial teams, offering the possibility of publishing the studies presented in these journals.
Key dates:
- Deadline for submission of papers: January 31st, 2026
- Early Bird Registration: until April 15, 2026
- Congress: July 16-19, 2026, ISEM Fashion Business School, Madrid, Spain
Why participate:
- Present research at one of the most influential conferences in the field of fashion marketing and management.
- Connect with the global network of academics and practitioners of the Global Alliance of Marketing & Management Associations.
- Opt for publication in international journals such as the Journal of Global Fashion Marketing.
- Discover the latest trends in digital transformation, sustainability and AI-driven fashion management.
More information and submission of proposals: 2026gfmc.imweb.me