The Master in Fashion Management (MFM) is a full time, bilingual Spanish/English program for recent graduates -or at most 2 years ago- who want to work in the fashion industry, both in the creative and management areas.
This master's degree will allow them to enter the fashion industry, learn about the business and understand the product.
Through different modules, students will have a 360º vision of the complete value chain of fashion companies and will develop the necessary management skills to work in the sector, with a special focus on sustainability and digital transformation.
In addition, they will develop a sensitivity towards the consumer, which will allow them to understand fashion as a phenomenon, not only commercial, but also sociological and cultural.
The curriculum combines theoretical teaching -from September to March- with curricular internships in fashion companies during the last quarter of the course. The compulsory internships provide practical training that is essential for employability, as they provide an introduction to the main management tools and processes used in the daily activities of the different departments of fashion companies.
To understand fashion as a multidisciplinary phenomenon and identify its cultural and historical references. |
To know the management and business development techniques involved in the development of fashion projects (design, production and marketing). |
Apply techniques related to operations management (products, processes, information systems, etc.) in fashion companies. To be able to diagnose and implement continuous improvement processes. |
Apply the concepts of sustainability and social impact as emerging tools in the management of fashion business projects and activities. |
Analyze ethical dilemmas and social responsibility based on the protocols of action, ethical principles and organizational values of fashion companies. |
Distinguish the digitalization processes and their application in the design, production, storage, marketing and distribution phases of fashion products and services. |
Achieve an in-depth view of the consumer from different perspectives (segmentation, behavior, trends) in order to develop different marketing strategies. |
Manage different e-commerce platforms and understand the main online security systems and payment platforms. |