El Gansois leveraging technology to boost online sales. The company, which specializes in men's fashion, has integratedNaiz.fit's technology into its e-commerce platform;Naiz.fit isastartupthat helps online customers determine the best size for them.

The tool aims to streamline the purchasing process and reduce the number of returns on online orders, one of the biggest costs for any company operating online. The collaboration between the two companies emerged through Atelier by ISEM, thestartupaccelerator at ISEM Business School.

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