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April 29 - June 14, 2024
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5 weeks online and 1 week in person
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Babson College - Miami
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Spanish
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$3900 (Early Bird Price $3400)
A focused program for entrepreneurial designers
"Fashion Entrepreneurship 101: Building a Successful Brand" is a program for entrepreneurs who want to understand the keys to building a successful fashion business. The course is based on three essential pillars within the industry: Business, Design and Marketing. All of this with the objective of offering the student a 101 vision of how a fashion company works.
A very practical program, in hybrid format, in which students will learn the necessary tools to discover how to run a business, how to prepare a pitch for investors, how to make a marketing and social media strategy or how to work with influencers, among others.
The program includes two weeks of online sessions and conferences given by prestigious industry professionals and ISEM Fashion Business School professors, one week of on-site classes in Miami and three personalized coaching sessions.
The differentiating factor of ISEM Fashion Business School is that it was born as a Business School focused on fashion, unlike most fashion schools that start with design and add business courses.
*This academic program is subject to a minimum number of places being filled. In the event that this minimum number of places is not reached, 15 days before the start of the program, the registration fees will be refunded to those who have already enrolled.
Academic Program
Through the Fashion Entrepreneurship 101: Building a Successful Brand program, students will work on brand vision and strategy with top industry professionals. The program is structured in 6 modules that bring together the 3 fundamental aspects of a fashion company: Business, Design and Marketing.
In addition to professionals from the sector, the program has its own teaching staff from ISEM Fashion Business School.
Business Plan
Everything you need to know about setting up your business, from finding investments to controlling your cash flow.
Branding
How to create a strong and powerful brand, establish your tone of voice and stand out from a crowd of competitors.
Design
All steps involved in product development, create a collection that is consistent with your brand.
Sales
How to reach your target audience, find the best sales strategy for your brand, how to increase your customer base.
Marketing
Create a marketing strategy for your business: reach out to the press, work with influencers, communicate with your audience.
Trends
The latest trends in fashion, from retail, to sustainability issues: how to keep your business up to date.
Qualification
Focused Course
6
WEEKS
6
MODULES
+9
SPEAKERS
Marta Corbí
Ontier
José Forteza
Senior Editor of Vogue and GQ Mexico
Nacho Gallardo
ISEM Fashion Business School
Marta Lastra
Altuzarra
Pedro Mir
ISEM Fashion Business School
Fiorella Riesco
Frame Factory
Patricia SanMiguel
ISEM Fashion Business School
Kelly Talamas
ex Vogue Mexico and LATAM
Gustavo Trindade
Babson College
Leonor Silva
ISEM Fashion Business School