"Fashion Business iQ: An Insight into the Industry" is a program designed to learn about and understand the specifics of the U.S. fashion industry. It includes the study of both U.S. and foreign companies based in the country, as well as new emerging companies. The objective is to provide the student with a comprehensive view of how fashion companies operate in the United States.

The program includes sessions and lectures given by prestigious professors from U.S. universities and prominent speakers, professionals and managers in the industry. The student will learn how to manage global brands in the U.S. market through aspects such as financial planning, production, purchasing, distribution and sales, pricing, etc.

Sessions

 _{Introduction to the American fashion industry.
 Purchase for American department stores.
 Sales to U.S. department stores.
 Design for the U.S. consumer.
 Starting up a business in the U.S.
 The U.S. consumer.
 Global brand strategy.
 The culture for the success of a brand.
 Advertising site in American publications.
 Social media strategy.
 Entrepreneurship and strategy.
 Advertising vs PR vs Social Media
 Digital iQ: Luxury
 Product development and production plan.
 E-commerce and localization.
 Funded plan for the fashion business.}

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SPEAKERS