FACTUM CONGRESS
Fashion communication: between tradition and future digital developments
Held at the University of Navarra, the conference "Fashion communication: between tradition and future digital developments" is an academic event of great relevance that aims to promote interdisciplinary research -theoretical and empirical- on how the numerous communicative practices impact on the fashion industry as well as on the social practices and values related to fashion. In particular, the relationship between tradition and innovation will be studied, as well as the impact of new technologies, digital communication and the Internet.
Main objectives of the Congress
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Consolidate fashion communication as an academic field.
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Establish and consolidate an international and interdisciplinary network of researchers in the field of fashion communication.
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Share methodological proposals and approaches.
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Broaden the dialogue between communication studies, heritage studies and fashion-related disciplines.
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Promote and support junior researchers.
Topics of interest
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Communication on sustainability and ethical aspects in fashion.
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Corporate communication in the field of fashion.
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Digital fashion communication (e.g. digital channels, blogs, user-generated content, online reputation).
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Fashion brands and consumer communication.
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Fashion communication in the retail environment.
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Fashion shows as an object of communication.
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Fashion as intangible cultural heritage.
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Intercultural communication in fashion.
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Fashion media.
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Visual communication in fashion.
Editions
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Lugano 2019 (Switzerland). USI: University of the Italian Switzerland
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Pamplona 2021 (Spain). University of Navarra.
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Pisa 2023 (Italy). University of Pisa
Editors: Nadzeya Kalbaska (USI - Università della Svizzera Italiana), Teresa Sádaba (ISEM Fashion Business School), Francesca Cominelli (Université Paris 1 Panthéon-Sorbonne) and Lorenzo Cantoni (USI - Università della Svizzera Italiana).
Fashion Communication. Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021.
Editors: Teresa Sádaba (ISEM Fashion Business School), Marta Torregrosa (University of Navarra), Lorenzo Cantoni (USI - Università della Svizzera Italiana), Francesca Cominelli (Université Paris 1 Panthéon-Sorbonne) and Nadzeya Kalbaska (USI - Università della Svizzera Italiana).
Editors: Nadzeya Kalbaska (USI - Università della Svizzera Italiana), Teresa Sádaba (ISEM Fashion Business School), Alessandro Tosi (Università di Pisa), Veronica Neri (Università di Pisa) and Lorenzo Cantoni (USI - Università della Svizzera Italiana).