FACTUM 2021
Fashion communication: between tradition and future digital developments
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"Fashion communication: between tradition and future digital development. II Edition"
Main objectives of the Congress
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Consolidate fashion communication as an academic field.
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Establish and consolidate an international and interdisciplinary network of researchers in the field of fashion communication.
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Share methodological proposals and approaches.
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Broaden the dialogue between communication studies, heritage studies and fashion-related disciplines.
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Promote and support junior researchers.
Held at the University of Navarra, the conference "Fashion communication: between tradition and future digital developments" is an academic event of great relevance that aims to promote interdisciplinary research -theoretical and empirical- on how the numerous communicative practices impact on the fashion industry as well as on the social practices and values related to fashion. In particular, the relationship between tradition and innovation will be studied, as well as the impact of new technologies, digital communication and the Internet.
FACTUM 202 Committee
Teresa Sádaba, ISEM Fashion Business School (Madrid, Spain)
Marta Torregrosa, University of Navarra (Pamplona, Spain)
Lorenzo Cantoni, USI - Università della Svizzera italiana (Lugano, Switzerland)
Francesca Cominelli, Université Paris 1 Panthéon-Sorbonne (Paris, France)
Nadzeya Kalbaska, USI - Università della Svizzera italiana (Lugano, Switzerland)
Topics of interest
The main topic of interest focuses on the communicative aspects within the fashion environment and thus reflects the research topic proposed during the previous edition of the FACTUM Congress in 2019. It includes topics such as:
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Communication on sustainability and ethical aspects in fashion.
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Corporate communication in the field of fashion.
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Digital fashion communication (e.g. digital channels, blogs, user-generated content, online reputation).
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Fashion brands and consumer communication.
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Fashion communication in the retail environment.
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Fashion shows as an object of communication.
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Fashion as intangible cultural heritage.
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Intercultural communication in fashion.
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Fashion media.
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Visual communication in fashion.
Monday, June 28th
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15.00 h. |
Registration (Reception) |
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15.45 h. |
Welcome session (Classroom 5) |
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16.00 h. |
Opening Session: Joshua Williams (Fashion Institute of Technology FIT)- (Room 5) |
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17.30 h. |
Rest (Hall) |
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18.00 h. |
Parallel Sessions (Classroom 5) |
Tuesday, June 29th
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10.00 h. |
Session: Emanuela Mora (Universita Cattolica del Sacro Cuore) - (Room 5) |
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11.00 h. |
Coffee break (Cafeteria - School of Communication) |
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11.30 h. |
Session: Teresa Sadaba & Marta Torregrosa (Isem Fashion Business School & School of Communication University of Navarra) - (Room 5) |
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12.30 h. |
Food (Cafeteria Library) |
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14.00 h. |
Parallel Sessions (Classrooms 5 and 12) |
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15.30 h. |
Parallel Sessions (Classroom 5) |
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17.00 h. |
Afternoon Activities Workshops (Optional) |
Wednesday, June 30th
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10.00 h. |
Session: Fabien Pecot (TBS Barcelona) - (Room 5) |
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11.00 h. |
Coffee break (Cafeteria - School of Communication) |
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11.30 h. |
Session: Lorenzo Cantoni & Nadzeya Kalbaska (Universita della Svitzera Italiana) - (Room 5) |
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12.30 h. |
Food (Cafeteria Library) |
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14.00 h. |
Parallel Sessions (Classroom 5) |
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18.00 h. |
Afternoon activities |
Thursday, July 1st
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11.00 h. |
Optional activity - visit to the Balenciaga Museum in San Sebastian (1 hour away). It takes less than 30 minutes from here to the museum. |
Joshua Williams
Fashion Institute of Technology
Emanuela Mora
Universita Cattolica del Sacro Cuore
Teresa Sádaba
ISEM Fashion Business School
Marta Torregrosa
School of Communication - University of Navarra
Fabien Pecot
TBS Barcelona
Lorenzo Cantoni
Università della Svizzera italiana
Nadzeya Kalbalska
Università della Svizzera italiana
Registration fee: €290
Tuition includes:
Attendance to the Factum21 congress in Pamplona, Spain. In case it has to be online (for Covid reasons) the price does not vary.
Tickets valid for both meals on June 29th and 30th.
Tickets for visits to the Museum of the University of Navarra and the Balenciaga Museum.
Important information:
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If the paper has several authors, at least one of the authors must register and present the paper at the Congress.
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The paper will remain in the conference program if the author (or co-author) registers before April 5, 2021. If registration is not completed on time, the paper will be removed from the conference program.
Registration of participants will only be complete once payment of the registration fee by bank transfer has been received.
Lodging
The accommodation plan is personal. Here you can find a list of suggested hotels near the University:
ABBA Kingdom of Navarre ****
Distance from the University: 15 minutes walking / 7 minutes by car.
Visit website
Hotel Blanca de Navarra***.
Distance from the University: 10 minutes walking
Visit web
Hotel A Pamplona**
Distance from the University: 17 minutes walking
Visit web
Acella Hostel
Distance from the University: 13 minutes walking
Visit web
Information of interest about the conference here
A book will be published with all the papers presented:
Sádaba, T., Kalbaska, N., Cominelli, F., Cantoni, L., & Torregrossa, M. (Eds) (2021). Fashion Communication. Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021. Springer, Cham, 1-337. ISBN 978-3-030-81323-9 https://link.springer.com/book/10.1007/978-3-030-81321-5
Call for papers
Download pdf version of the Call for Papers
Format
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Original Full Papers and up to 12 pages in length, including references and appendices.
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Research Notes that present a research in progress (for example those presented by a doctoral student), with a length of up to 5 pages, including references and appendices.
All papers should be submitted following the format provided (following MathPhySci style) available here .
Accepted full papers and research notes will be published in a volume of Proceedings with Springer.
Submission of papers
Access the Easy Chair Platform to submit your paper. All papers will be evaluated by a committee of experienced researchers, members of the scientific committee. To ensure "blind review", please maintain anonymity when submitting papers. Final acceptance will depend on whether the author(s) can adequately address the review committee's comments.
Learn more about the Congress by visiting the website of the previous Factum 2019 edition in Ascona, Switzerland.