Navigation route

congress_header

Nested applications

factum_datos_iconos



June 28 to July 1, 2021



School of Communication of the University of Navarra (Pamplona).



Mª del Rocío Elizaga
FACTUM21 Secretariat
factum21@unav.es

Nested applications

Nested applications

factum_tit_intro

"Fashion communication: between tradition and future digital development. II Edition"

factum_txt_congress_objectives

Main objectives of the Congress

  • Consolidate fashion communication as an academic field.

  • Establish and consolidate an international and interdisciplinary network of researchers in the field of fashion communication.

  • Share methodological proposals and approaches.

  • Broaden the dialogue between communication studies, heritage studies and fashion-related disciplines.

  • Promote and support junior researchers.

factum_txt_intro

Held at the University of Navarra, the conference "Fashion communication: between tradition and future digital developments" is an academic event of great relevance that aims to promote interdisciplinary research -theoretical and empirical- on how the numerous communicative practices impact on the fashion industry as well as on the social practices and values related to fashion. In particular, the relationship between tradition and innovation will be studied, as well as the impact of new technologies, digital communication and the Internet.

FACTUM 202 Committee

 Teresa Sádaba, ISEM Fashion Business School (Madrid, Spain)
 Marta Torregrosa, University of Navarra (Pamplona, Spain)
 Lorenzo Cantoni, USI - Università della Svizzera italiana (Lugano, Switzerland)
 Francesca Cominelli, Université Paris 1 Panthéon-Sorbonne (Paris, France)
 Nadzeya Kalbaska, USI - Università della Svizzera italiana (Lugano, Switzerland)

factum_txt_holdings_interest

Topics of interest

The main topic of interest focuses on the communicative aspects within the fashion environment and thus reflects the research topic proposed during the previous edition of the FACTUM Congress in 2019. It includes topics such as:

  • Communication on sustainability and ethical aspects in fashion.

  • Corporate communication in the field of fashion.

  • Digital fashion communication (e.g. digital channels, blogs, user-generated content, online reputation).

  • Fashion brands and consumer communication.

  • Fashion communication in the retail environment.

  • Fashion shows as an object of communication.

  • Fashion as intangible cultural heritage.

  • Intercultural communication in fashion.

  • Fashion media.

  • Visual communication in fashion.

factum_separata_program

Program

Nested applications

Nested applications

factum_program_dia1

Monday, June 28th 


15.00 h.

Registration (Reception)

15.45 h.

Welcome session (Classroom 5)
Led by Charo Sádaba, dean of the Faculty of Communication.

16.00 h.

Opening Session: Joshua Williams (Fashion Institute of Technology FIT)- (Room 5)
"The Defining Factors of Post-Covid Fashion Retailing".
Moderator: Pedro Mir (ISEM, University of Navarra, Spain)

17.30 h.

 Rest (Hall)

18.00 h.

Parallel Sessions (Classroom 5)

factum_program_dia2

Tuesday, June 29th


10.00 h.

Session: Emanuela Mora (Universita Cattolica del Sacro Cuore) - (Room 5)
"Changes in the printed editorial system of Fashion".
Moderator: Jorge del Río (School of Communication, University of Navarra, Spain)

11.00 h.

Coffee break (Cafeteria - School of Communication)

11.30 h.

Session: Teresa Sadaba & Marta Torregrosa (Isem Fashion Business School & School of Communication University of Navarra) - (Room 5)
"Auctoritas & Potestas in the Fashion Media Ecosystem".
Moderator: Patricia SanMiguel (ISEM, University of Navarra, Spain)

12.30 h.

Food (Cafeteria Library)

14.00 h.

Parallel Sessions (Classrooms 5 and 12)

15.30 h.

Parallel Sessions (Classroom 5)

17.00 h.

Afternoon Activities Workshops (Optional)
"A Haptic Technology Interactive Touch Experience in Fashion E-Commerce" by Michela Ornati (Classroom 12)
"Instagram Hashtags and Digital Fashion Academia: Self-promotion, Cross-promotion and Conference promotion" by Olga Karamalak and Katharina Sand (Room 5)

Nested applications

factum_program_dia3

Wednesday, June 30th


10.00 h.

Session: Fabien Pecot (TBS Barcelona) - (Room 5)
"Brand heritage as a bridge between past and future: current research and perspectives".
Moderator: Silvia Pérez-Bou (ISEM, University of Navarra, Spain)

11.00 h.

Coffee break (Cafeteria - School of Communication)

11.30 h.

Session: Lorenzo Cantoni & Nadzeya Kalbaska (Universita della Svitzera Italiana) - (Room 5)
"Tele-working and Video-meetings. Does Fashion fit".
Moderator: Cristina Sánchez-Blanco (School of Communication, University of Navarra, Spain)

12.30 h.

Food (Cafeteria Library)

14.00 h.

Parallel Sessions (Classroom 5)

18.00 h.

Afternoon activities
Visit to the Museum of the University of Navarra

factum_program_dia4

Thursday, July 1st


11.00 h.

Optional activity - visit to the Balenciaga Museum in San Sebastian (1 hour away). It takes less than 30 minutes from here to the museum. 

FACTUM_LINK_DOWNLOAD

factum_separata_speakers

Speakers

Nested applications

Nested applications

Nested applications

factum_joshua_component

Joshua Williams

Joshua Williams

Fashion Institute of Technology

factum_ponente_emanuela

Emanuela Mora

Emanuela Mora

Universita Cattolica del Sacro Cuore

Nested applications

factum_ponente_teresa

Teresa Sádaba

Teresa Sádaba

ISEM Fashion Business School

factum_ponent4

Marta Torregrosa

Marta Torregrosa

School of Communication - University of Navarra

Nested applications

Nested applications

factum_fabien_component

Fabien Pecot

Fabien Pecot

TBS Barcelona

factum_ponent_lorenzo

Lorenzo Cantoni

Lorenzo Cantoni

Università della Svizzera italiana

Nested applications

factum_ponent_Nadzeya Kalbalska

Nadzeya Kalbalska

Nadzeya Kalbalska

Università della Svizzera italiana

factum_separata_registration

Registration and lodging

Nested applications

Nested applications

factum_price_enrollment

Registration fee: €290

Tuition includes:

 Attendance to the Factum21 congress in Pamplona, Spain. In case it has to be online (for Covid reasons) the price does not vary.

 Tickets valid for both meals on June 29th and 30th.

 Tickets for visits to the Museum of the University of Navarra and the Balenciaga Museum. 

Important information:

  • If the paper has several authors, at least one of the authors must register and present the paper at the Congress.

  • The paper will remain in the conference program if the author (or co-author) registers before April 5, 2021. If registration is not completed on time, the paper will be removed from the conference program.

Registration of participants will only be complete once payment of the registration fee by bank transfer has been received. 

factum_txt_accommodation

Lodging

The accommodation plan is personal. Here you can find a list of suggested hotels near the University:

ABBA Kingdom of Navarre ****
Distance from the University: 15 minutes walking / 7 minutes by car.
Visit website

Hotel Blanca de Navarra***.
Distance from the University: 10 minutes walking
Visit web

Hotel A Pamplona**
Distance from the University: 17 minutes walking
Visit web

Acella Hostel
Distance from the University: 13 minutes walking
Visit web

Information of interest about the conference here

factum_separata_book

Congress book

Nested applications

Nested applications

factum_txt_book

Congress book

A book will be published with all the papers presented:

Sádaba, T., Kalbaska, N., Cominelli, F., Cantoni, L., & Torregrossa, M. (Eds) (2021). Fashion Communication. Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021. Springer, Cham, 1-337. ISBN 978-3-030-81323-9 https://link.springer.com/book/10.1007/978-3-030-81321-5

factum_txt_callForPapers

Call for papers

Download pdf version of the Call for Papers

Format

  • Original Full Papers and up to 12 pages in length, including references and appendices.

  • Research Notes that present a research in progress (for example those presented by a doctoral student), with a length of up to 5 pages, including references and appendices.

All papers should be submitted following the format provided (following MathPhySci style) available here .

Accepted full papers and research notes will be published in a volume of Proceedings with Springer. 

Submission of papers

Access the Easy Chair Platform to submit your paper. All papers will be evaluated by a committee of experienced researchers, members of the scientific committee. To ensure "blind review", please maintain anonymity when submitting papers. Final acceptance will depend on whether the author(s) can adequately address the review committee's comments. 

Learn more about the Congress by visiting the website of the previous Factum 2019 edition in Ascona, Switzerland.