The afternoon of March 13 was full of creativity and innovation with the celebration of the Fashion Innovation Day by Atelier Elevator Pitch. For the eighth consecutive year, this initiative provided emerging startups with a platform to present their disruptive solutions to a select group of leading companies in the fashion industry.

In this edition, seven startups from Spain, the United Kingdom and Israel presented their technological proposals to a jury made up of representatives from some of the main companies in the sector in Spain: AWWG, Bimba y Lola, Boboli, Bestseller Camper, Brownie, El Corte Inglés, Desigual, Decathlon, Mayoral, Mayoral, T2T and Tendam.

Each of the proposals competed for the Most Innovative Startup of 2025 Commendation, which is awarded each year by Atelier's advocates. After a series of presentations loaded with innovation and vision for the future, the award was given to Modelia, a startup that is transforming the industry with its artificial intelligence-powered photo editing platform. Its technology makes it possible to create professional-quality images quickly and efficiently, optimizing brands' creative processes.

Modelia's presentation was delivered by its CEO, Ivan Rodriguez, who highlighted how its platform accelerates workflows and optimizes resources through advanced AI-based solutions, offering brands a competitive advantage in an increasingly digitized market.

Along with the winning startup, six other companies-Aistetic, Belle AI, Bluequo, Color AI, Findr and Style Me-presented innovative ideas that reflect the technological and sustainable direction in which the fashion industry is moving.

Fashion Innovation Day concluded with a vision of the future of the fashion industry, demonstrating that innovation is the driving force behind the evolution of an industry in constant transformation.

All the photos of the day