More than 25 lectures from 21 international universities at the FACTUM21 Congress organized by ISEM Fashion Business School

The II edition of the international congress FACTUM21 organized by ISEM Fashion Business School and the Faculty of Communication of the University of Navarra was held in Pamplona from June 28 to July 1. During the days of the congress, whose main theme was "Fashion Communication: between Tradition and Future Development", more than 25 papers were presented by academics and researchers from 21 universities around the world.

The opening session of FACTUM21 was led by Joshua Williams, professor at Parsons, who analyzed the determining factors for retail in the post-covid era. Other keynote speakers included Emanuela Mora from the Universita Cattolica del Sacro Cuore; Fabien Pecot, from TBS Barcelona; and Lorenzo Cantoni and Nadzeya Kalbaska from the Universita della Svitzera Italiana. On behalf of the University of Navarra, Teresa Sádaba and Marta Torregrosa spoke on "Auctoritas & Potestas in the Fashion Media Ecosystem".

Congress Book

During the Congress, several workshops were also organized on topics related to the new E-commerce technology or the Hashtags used in Instagram, as well as visits to the Museum of the University of Navarra and the Balenciaga Museum.

As a result of the conferences and topics discussed during the FACTUM21 conference, Springer will publish the book "Fashion Communication: Proceedings of the FACTUM 21 Conference", which brings together all the papers presented.

Held at the University of Navarra, the II edition of the FACTUM21 conference "Fashion communication: between tradition and future digital developments" is an academic event of great relevance that aims to promote interdisciplinary research -theoretical and empirical- on how the numerous communication practices impact the fashion industry as well as the social practices and values related to fashion.