ISEM students defend their consulting projects
Present at the exhibitions were executives from Cortefiel, Gocco, Hackett, Loewe and Tino Gonzalez.
PHOTO: Courtesy
The students of the Executive Master in Fashion Business Management at ISEM Fashion Business School presented the consulting projects they have been working on during the last months.
The works defended were the following: 'Launching a new chain: Purchase of an existing one or new creation?', for Cortefiel; 'Internationalization strategy in wholesale segment', for Gocco; 'Global e-business: strategy proposal and development phases of the on-line business', for Hackett; 'Retail as a successful professional career: benchmark international models', for Loewe; 'Customer satisfaction: TCN retail experience', for TCN; and 'Internationalization: challenge of a Spanish footwear retailer', for Tino Gonzalez.
Fashion companies, with training
The presentations were attended by several executives from the companies for which the students worked, including Ignacio Sierra, corporate director of Grupo Cortefiel; Javier de Rivera, general manager of Gocco; Iñigo de Zaldívar, international director of Hackett; Javier Alonso, human resources director of Loewe; and Enrique Morales, financial director of Tino González.
The panel in charge of qualifying the teams was composed of Borja Oria, president of the Asociación Empresarial del Comercio Textil y Complementos (ACOTEX); José Luis Illueca professor at ISEM Fashion Business School and Alberto Durán (Master '05), general manager of Durán Exquse
The best valued project was the one for Gocco, while the works on Tino González and Loewe won second and third place, respectively.
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