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Chronicle of Fashion Innovation Day by Atelier 2022

08 | 03 | 2022

In the last 5 years, more than 120 startups have come into contact with large companies in the fashion industry thanks to Atelier by ISEM, the first fashtech forum in Spain.

This week, Atelier held its Fashion Innovation Day 2022 in Madrid, inaugurated by Concepción Díaz de Villegas, Director General of Commerce and Hospitality of the Madrid City Council and leader of the Madrid Fashion Capital project. "We are very aware of the importance of the fashion sector for Madrid's economy and visibility," she said.

A hundred people attended the morning session, which began with a conference by Marta Sánchez, Director of Digital Transformation at Vodafone, who spoke about the softwerization of retail. Sanchez provided data on pre- and post-pandemic consumption and surprised the audience with a data, a priori, groundbreaking: In 2024, 78% of purchases will be made in physical stores. However, consumers do not want to go back to the stores as before, but incorporate the advantages of online shopping: No queues, more information about the products...

"This is not about technology, it's about customer focus.It's about being where they are. For that, retail companies have to incorporate continuous innovation processes, like those used by software developers. Think of the business as a platform, where each space is a brand interface: stores are one, e-commerce is another, etc.".

All this in order to adapt to the 4 trends of post-covid consumption:

  • Acceleration of e-commerce and e-service.
  • Ultra fast service.
  • Growth of local and mobile consumption.
  • Streaming sales.

This was followed by a round table discussion on "Current and future business opportunities in the metaverse for the fashion industry", moderated by Chus del Río (Head of Digital Channels at N-world), with the participation of Marco Hernáiz (CEO and Founder of Opi Digital Group), Darío Cortés (VP Business Development Optiva Media), Alonso Becerril Oriol (CEO of La Tecnocreativa) and Pedro Henrique (CEO of Urban Rooster).