FBA Consulting Projects: How students face strategic challenges at Tendam, Farlabo Brownie, Mayoral, AWWG and Saga
Each year, FBA students at the University of Navarra face a unique challenge: to solve real problems of companies in the fashion industry through consulting projects. An opportunity to apply their knowledge, face strategic challenges and demonstrate their talent to industry professionals.
10 | 02 | 2025
From the entrance of the University of Navarra's headquarters in Madrid, murmurs fill the air. They are the FBA students rehearsing their speeches, going over every word and every gesture before facing one of the most important moments of their training: the presentation of their consulting projects before leading companies in the sector.
These projects, framed within the subject taught by Professor Pedro Mir, represent the bridge between academia and the business world. Each year, prestigious companies present real challenges to FBA students, who, organized in teams, work for months to develop innovative strategies and solutions. With the guidance of a tutor, students must ensure that their proposals are viable, realistic and applicable to the specific needs of each brand.
That Friday was not just any day: it is one of the most important moments of their training. After months of work, they have the opportunity to present their consulting projects to the companies with which they have collaborated: Tendam, Farlabo, Mayoral, Brownie, AWWG and Saga Furs.
Minutes before 15:30, the Aula Magna begins to fill. Professors, mentors and Alumni ISEM representatives take their seats, while the brand teams are greeted by the students. The atmosphere is anxious and vibrant. The students know that this is their moment to demonstrate everything they have learned.
Six groups, six presentations, limited time. Each team defends its project with determination, presenting analyses, strategies and resolving any doubts that arise. They are elaborate presentations, the result of a lot of work. At the end of each presentation, the verdict comes: the companies offer their feedback, like a court that evaluates each argument, each proposal.
The students have dedicated months to this day, and now, in a matter of minutes, all their hard work is put to the test. It's not just an academic exercise; it's an experience that simulates the real world, a preview of the challenges they will face in the future.