"Understanding Luxury Fashion", new book edited by two professors of ISEM Fashion Business School.
Palgrave publishes a book on emotions and branding in the luxury universe edited by Teresa Sádaba and Isabel Cantista.
Photo /"Understanding Luxury Fashion. From Emotions to Brand Building" published by Palgrave Macmillan.
10 | 12 | 2019
Teresa Sádaba, dean of ISEM Fashion Business School, and Isabel Cantista, visiting professor at ISEM, edit the book "Understanding Luxury Fashion. From Emotions to Brand Building" published by Palgrave Macmillan. From a philosophical perspective, the authors of the different chapters reflect on one main idea: human beings need luxury.
From this framework, the book delves into two specific dimensions: emotions and society. In addition, it concludes with several cases of brand creation and development to illustrate these two dimensions. It also includes a comparative analysis between countries, with special emphasis on China.
Throughout the chapters, issues such as continued market growth and significant changes in the luxury sector, mainly caused by rapid international expansion and the increasing importance given by firms to sustainability and ethics, are discussed.
The authors
In addition to Teresa Sádaba and Isabel Cantista, other contributors to this book include Ambrogia Cereda; François H. Courvoisier and Claire Roederer; Virginie De Barnier and Elyette Roux; Carmela Donato, Matteo De Angelis and Cesare Amatulli; Catherine Glover; María Eugenia Josa and María Villanueva; Marta Mendonça; Patsy Perry, Liz Barnes and Tiantian Ye; Kristen Scott; Aileen Stewart and Lindsey Carey.
Isabel Cantista is an associate professor of Marketing, Innovation and Entrepreneurship at Lusíada University in Porto. She is also a visiting professor at ISEM Fashion Business School, where she teaches the subject "Innovation in the Fashion Industry". In 2008, Cantista founded the Global Fashion Conference (GFC), with the aim of bringing together academics and professionals from the fashion sector to collaborate in the promotion of a sustainable development model for the fashion industries.
Teresa Sádaba is the director of ISEM Fashion Business School-University of Navarra, where she also teaches "Fashion Communication". With an extensive teaching career in the field of political science, Sádaba has held various academic positions at international institutions such as George Washington University in the USA and the Università Svizzera Italiana in Switzerland.