CNN interviews ISEM Fashion Business School professor

CNN interviewed Pedro Mir, professor of Marketing at ISEM Fashion Business School, on the occasion of the Oscar awards ceremony. During the interview in the program Global Portfolio, presented by the well-known Mexican journalist Gabriela Frias, Professor Mir has analyzed the use of the Oscars gala as a marketing tool for major fashion brands.

CNN's program, Portafolio Global, analyzes trends in the business world and their impact on Latin America, through interviews with leading players who share their points of view.