The event was held with the objective of providing useful tools for successful strategic planning in fashion businesses and to facilitate relationships between professionals that can contribute to building business.

ISEM and IESE professors Javier Zamora, an expert in digital business, and Fabrizio Ferraro, an expert in business strategy, as well as ISEM professors Luis Lara, a retail consultant, and Emilio Llopis, an expert in brand development, were the speakers in charge of developing the content of the conference. Xavier Marcet, innovation consultant, and Joan Martí, director of Cluster Dynamization of the Generalitat de Catalunya, also participated.

Among the main conclusions was the implementation of technological progress in consumption patterns, which has forced companies in the fashion sector to rethink their business model and their relationship with their customers. Another of the cross-cutting ideas was omnichannel as a strategy for accessing the new user. Emphasis was also placed on the concept of innovation, understood as that activity that helps to build value for the customer and drives the improvement of the company's results.

Other issues addressed during the session were the effects of globalization on the supply of products and services, and the challenges facing companies in terms of corporate social responsibility.

In addition, Francesc Maristany, vice president of communication of the cluster, presented the new identity of the Textile and Fashion Cluster of Catalonia, based on the values of vision, collaboration and trust that the institution aims to offer its members and represented from now on by the brand modacc (Catalan Fashion Cluster).

Among the more than 50 businessmen and executives from the fashion industry, there were people in charge of brands such as Nice Things, Javier Simorra, Jocavi, Punto Blanco, Bobolí, Teresa Helbig, Escorpión, Cóndor, Gisela, Lola Casademunt, Janira, Guasch, Torras, Linn or Yerse, among others.

The day of strategic reflection is part of the set of activities of the Catalan Fashion Cluster that aim to contribute to the competitive improvement of companies in the fashion ecosystem.

The event was attended by the Minister of Enterprise and Employment of the Government of Catalonia, Felip Puig, who, after a few words from Teresa Sádaba, director of ISEM, gave the opening speech, in which he stressed the importance of the fashion sector in the Catalan economy and the opportunities for future growth and projection.