FBA consultancy projects presented to companies

What are consulting projects? As a student summarized before starting the presentation: "Many months, a lot of work, new experiences, new people, a lot of nerves, a lot of desire, a lot of learning and a company to which we will give our maximum effort".

Each year, as part of the course taught by Professor Pedro Mir, a selection of companies present a real challenge and the FBA students, divided into several teams, work for several months on the solution. Each of the teams is assisted by a tutor who supervises the professionalism and realism of the work done.

Consulting projects close the circle between academia and business and are a fantastic opportunity to put into practice all the knowledge acquired during the master's degree. "The challenges are very varied and respond to the needs of the sector and of each brand," explains Teresa Sádaba, dean of ISEM. E-commerce, improving profitability and customer access, sustainability or the internationalization of a brand have been some of the challenges posed this year. For students it is not just a subject, as it is the perfect balance, the crossroads between theory and practice. And for companies it offers the opportunity to work with young people who provide out-of-the-box solutions. "We are proud to see how, every year, companies implement all or part of the proposals made by ISEM students," says Sádaba.

The presentation of the projects took place at ISEM in front of representatives of each of the companies involved; this year, Tendam, Saga Furs, Marie Claire 1907, Multiópticas, MO, Compañía Fantástica and Polín Et Moi.

Cristina Saracho and Alberto Durán, presidents of the Alumni ISEM group, formed the jury for the competition and the brands provided questions and perspectives on the proposals. 

Cristina Trujillo, part of the board of Bimba y Lola and Mayoral, as well as mentor of the winning group, has been one of the people who has helped to land some concepts to achieve proposals at the height of the companies. "What I do is help the group to offer more professional proposals to the company's briefing because, in some cases, they present very general or not very grounded ideas".

This year's winners were the group that carried out the project for "Compañía Fantástica" who, as a prize, will be able to enjoy a tuition in ISEM's Fashion Digital Strategies program.