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Access online training provided by national and international professors.
17 | 04 | 2020
ISEM Fashion Business School makes available to all those interested in the fashion industry, the online sessions organized during the course on different topics related to the industry. All masterclasses can be accessed free of charge through the School's website.
Among the current offer, there are several webinars on new trends in communication and marketing such as the session "Influencer Marketing" given by Patricia SanMiguel, professor of Digital Marketing at ISEM, who explains how to work influencer marketing; or the masterclass "Communicating effectively a fashion brand" with Stavros Georgakarakos, current PR & Communications Director at SHA Wellness Clinic. During the webinar, Stavros unveils the best practices of fashion communication, based on his own professional career with more than 12 years working for Inditex.
In addition, you can also find sessions on retail with Luis Lara and his masterclass "Why some stores sell and others don't in the digital era", where Professor Lara discovers the keys to success in new retail. In this line, Leonor Silva, Director of International Relations of ISEM, explains what should be taken into account when creating a fashion brand today through the webinar: "The business of fashion in the digital age".
Desigual's HR Manager for Spain and Portugal, Ángel Lobo, gives a masterclass on the different professional profiles that can be found in a fashion company: "What profiles are fashion companies looking for?
International supply
ISEM's offer of free online sessions includes several masterclasses taught 100% in English with industry professionals and international professors. Among these webinars, "What do Customers Really Want?" with Joshua Williams, professor at Parsons The New School and visiting professor at ISEM, on how to understand and improve the customer experience in fashion.
In addition, two new masterclasses in English will be held soon: "Building a Fashion Company: Success & Failure Case Studies" with Aslaug Magnusdottir, founder of Moda Operandi; and "A Brand DNA with Purpose" with Kelly Talamas, former chief editor of Vogue Mexico and Latin America.