A new edition of ISEM's bootcamp in Miami, Fashion Entrepreneurship 101, is over
For another year, a group of fashion entrepreneurs have attended ISEM's Fashion Entrepreneurship 101 program in Miami.
17 | 04 | 2023
During two intensive weeks, students have had the opportunity to learn from industry experts and professors from ISEM and Babson College. The program offers a comprehensive view of the fashion industry from the entrepreneur's point of view, covering topics such as production, branding, communication, legal aspects and financing.
Marta Lastra, Chief Operating Officer (COO) of Altuzarra, explained the keys to this area of the business. Kelly Talamas, former editor of Vogue Mexico and Latin America, shared her experience in brand DNA, creative communication and press coverage. José Forteza, editor of Condé Nast, contributed his vision on Latin American talent, fashion weeks and how to capture the attention of an editor.
Other notable experts participating in the sessions were Marta Corbí of Ontier, who provided invaluable guidance on fashion law, common legal structures for companies and brand protection; Mónica Vázquez, CEO of ABANCA USA, shared tips on how to present a project convincingly to a financial institution; and Fiorella Risco, of Frame Factory, spoke about the importance of good images when communicating and selling a brand.
In addition to attending the more theoretical classes, students had the opportunity to participate in lively discussions about the fashion industry, network with other entrepreneurs, participate in practical workshops and assignments, and put into practice the concepts learned. In addition, each of them was able to receive personalized advice on the specific business challenges of their venture.
Once again, ISEM's bootcamp in Miami has been a valuable and immersive experience for participants, equipping them with the skills and knowledge necessary to succeed in the fashion industry.