"When founding a company, it is essential to choose well with whom to set it up."
The founders of Edmmond Studios inaugurated the 5th edition of the summer course of ISEM Fashion Business School.
Photo /Juan Calvente, one of the founders of Edmmond Studios, during the session he gave at ISEM's Fashion Summer Course.
17 | 06 | 2019
Juan Calvente and Borja Navarro, founders of the menswear firm Edmmond Studios, were in charge of inaugurating the V edition of the Fashion Summer Course. During the session, both partners gave the students several tips on how to enter the fashion industry. Referring to the choice of partners, Calvente pointed out that "when founding a company, it is essential to choose well with whom to set it up". Borja Navarro agreed with his colleague and added: "Your partners are what you don't have.
They also revealed some of the keys to the men's brand: "Edmond was born out of a desire to move away from 'business as usual'". In this sense, they recognized that, for them, the most important thing is the product; "you can have a good communication plan, but if your product is not good, the customer will not buy twice," said Calvente.
Intensive fashion week
This V edition of the Fashion Summer Course will be held between June 17 and 21 and has more than 15 sessions where students will learn specific aspects of the fashion industry, as well as some keys on how the sector works. In addition, the course includes a workshop on Visual Merchandising and Creativity and a visit to the Museo del Traje.
The Fashion Summer Course at ISEM Fashion Business School is a program aimed at those who wish to enter the fashion industry. It is designed to give students a first contact with the fashion industry from a business perspective.