The University of Navarra organizes its first Fashion Day at the Pamplona campus
On March 18, the Pamplona campus hosted the first edition of Fashion Day, an event that brought more than 400 students and professors closer to the new challenges and opportunities offered by the fashion industry.
18 | 04 | 2024
The expectation was high from early in the morning, when the assembly of stands began in the Hall of the Amigos building: A makeup station of Estéee Lauder, powerful national brands such as Desigual or Scotta 1985, and other Navarrese brands such as Hebe Soul, From AM to PM, Mugma or Kos Cerámica. Throughout the day, they did not stop receiving students eager to know their products and how they work in each of them.
As for the day's agenda, the starting signal was given by representatives of each of the centers involved in the organization: Teresa Sádaba (dean of ISEM), Carlos Naya (director of the School of Architecture), Charo Sádaba (dean of Communication), José Manuel Malmierca (director of Development of Economics), Victoria Rodríguez Chacón (director of ISSA School of Applied Management) and Teresa Lasheras (director of Performing Arts and Music Museum). "For years, the University of Navarra has been studying fashion in an interdisciplinary way, with an academic offer unique in the world for its variety and its support in research," said the dean of ISEM.
Fashion Day aims to be a meeting point that periodically offers students the opportunity to approach fashion from an interdisciplinary perspective, from the hand of a selection of the best professionals in the industry. In this first edition, speakers from leading brands in the industry participated, such as Carmen Liras, Retail Merchandising Manager at Hermès, Borja Vázquez, founder of Scalpers, Ignacio Blanco Artola, Director of Ecommerce & Marketing at Estée Lauder, and Marisol Ruíz and Patxi Fernández, from Move Branding. As summarized by the latter, the Fashion Day is "a forum where business models, emerging projects, industry transformation, challenges for SMEs...", so that students were able to understand more deeply the career opportunities offered by the fashion industry, as well as the trends, challenges and opportunities offered by the sector in the XXI century.
The afternoon began with a round table dedicated to emerging brands, moderated by Professor Pedro Mir. There, Carlos Serra, founder and CEO of Scotta 1985, Juan Calvente, founder of Edmmond Studios and Cristina Coll, Director of Sales and Partnerships at Flabelus, coincided. "Being able to invest time to promote fashion entrepreneurship is a real service, especially for young people," said Serra.
The last presentation of the day was given by Paul Oteyza and Caterina Pañeda, founders of the renowned Oteyza tailor shop, who talked about how the show is increasingly present in the fashion world, which has fewer and fewer fashion shows in a traditional format.
Late in the day, the focus shifted to the University Museum, where the Merina show was performed; a transversal work that combines music, dance, art and avant-garde, to tell the story of the origin of merino wool, exploring the process in which craftsmanship becomes art.
The spectators enjoyed a staging that fuses different dance styles, from neoclassical ballet to contemporary and urban dance. Merina was created, directed and produced by Oteyza, with costumes by Oteyza, choreography by Antonio Najarro and music by Tagore González. A final touch to the day in which all the theory learned during the day was put into practice.