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ISEM Fashion Business School lands in Miami to address the growth of the fashion industry across Latin America

The first edition of "Fashion Entrepreneurship 101: Building a Successful Brand" comes to an end.


Photo / A dozen students of 8 different nationalities formed the group of the I edition.

18 | 06 | 2019

ISEM Fashion Business School closed the first edition of the "Fashion Entrepreneurship 101: Building a Successful Brand" program , its new course in Miami. The program, which was attended by a dozen participants, is aimed at entrepreneurial designers who wish to acquire a 101 vision of the fashion business.

For two weeks, students learned about the keys to fashion entrepreneurship through an eminently practical course based on three essential pillars within the industry: business, design and marketing. The academic faculty was made up of professionals from the sector, as well as ISEM Fashion Business School's own professors. Among the industry professionals were Kelly Talamas, former editor-in-chief of Vogue Mexico and Latin America; Rosanna (Minaci) Fiedler, former Oscar de la Renta; Stavros Georgakarakos, director of communications at Uterqüe; José Forteza, senior editor of Vogue Mexico and Latin America; and Marta Lastra, production director at The Row.

The students of this first edition of "Fashion Entrepreneurship 101: Building a Successful Brand" came from 8 different countries: USA (Miami), Chile, Ecuador, Peru, Colombia, Venezuela, Italy and Spain.

During the course, there was also time for networking.