26 international students of the Master in Fashion, Experience & Design Management of the SDA Bocconi Business School, based in Milan, made the traditional academic stay at ISEM Fashion Business School to learn how Spanish fashion business models work.

Teresa Sádaba, director of ISEM Fashion Business School, was in charge of welcoming them as soon as they arrived. After her introduction, they had a session with Professor Marina Duque, who gave them an overview of the fashion market in Spain.

Later, Ignacio Sierra, corporate general manager of Grupo Cortefiel, explained how the company works. In the afternoon, Bárbara Rodríguez, Director of Communications, gave them a tour of the company's headquarters.

The next day, in the morning, they visited the Inditex logistics platform located in Meco, where they were welcomed by Isabel Catoira, from the Institutional Relations Department, and Raúl Estradera, from the Communications Department.

That same afternoon, again at ISEM headquarters, Professor Luis Lara explained the Mango case. Afterwards, Armando Bolaño, Store Manager of Loewe, told them the history of the Spanish luxury brand in the Gran Vía store itself.

Finally, students had the option to take a retail tour organized by ISEM Fashion Business School.

The academic stay of the students of the Master in Fashion, Experience & Design Management of SDA Bocconi is part of the collaboration agreement that both schools have maintained for years. In April, the students of ISEM's Executive Master in Fashion Management will travel to Italy to receive part of their international classes and deepen their knowledge of the Italian fashion system, where they will focus on the analysis of brand creation.