ISEM Fashion Business School participates in the project "The luxury of 21" developed by the firm Magalie and the Down España association.
With this initiative, three people with disabilities will design a bag for the brand and the winner will be sold in stores.
Photo /The three selected will participate in a 2-month course at ISEM Fashion Business School.
22 | 02 | 2019
ISEM Fashion Business School participates in the solidarity project "The luxury of 21" developed by the luxury handbag brand Magalie and Down España. Within the project, which aims to give visibility to the Down collective, the three selected will design a bag and the winner, chosen by a jury, will be marketed in stores.
"Ellujo del 21" is a program with 10 training sessions in which the 3 participants will learn about luxury and inspiration, but also about technical issues such as sketching or the selection of materials, colors and textures. In addition, the project includes a practical part of pattern making and construction of the model in salpa. The selected participants will also learn about the importance of the final communication about their creation and the costs in the product or business development process.
At the end of the project, a jury made up of professionals from the sector will analyze the proposals and choose the best design. The selected model will be marketed in different points of sale and its profits will go entirely to cover factory costs, to the 3 participants and to Down España.
Magalie is a luxury handbag brand 100% handmade in Spain. The philosophy of good workmanship, craftsmanship, beauty, tradition, the highest quality materials and limited production, make Magalie an exclusive and unique brand.
ISEM Fashion Business School, the first business school specialized in fashion in Spain, collaborates in this project by lending its facilities for the development of the entire project, and makes available the expertise of its researchers and professionals.
