Faced with the situation of uncertainty created by COVID19, ISEM Fashion Business School reflects on what to contribute to face these new circumstances and proposes exceptionality. In the best sense of the word. The promotion 20-21 of the Executive Master in Fashion Business Administration (FBA) will be the one that will begin their studies immediately after the end of a pandemic. In ISEM we are clear that this will be a different promotion, so it is logical that this FBA is also the most special.

There are five measures that will give the master's degree a special touch. To begin with, the University has created a new fund for the Prepara2 scholarships. In this way, students with lower economic resources will be able to keep their dream of completing the FBA this year.

In addition, and taking into account the ever-increasing demands of the fashion industry, wanted topromote specialization. The demand for specific knowledge in two fields such as Sustainability and Digital Marketing has not stopped growing in recent times. Thus, FBA students will have the option to be part of future editions of the programs Right Fashion: Roadmap to Co-responsibility or Fashion Digital Strategy Program for free. What they learn during these weeks of training will become a key part of the students' curricula.

Another of ISEM's programs will be the coveted prize for the winner of ISEM Talents for the Fashion Industry. Students will compete with the goal of winning and being able to participate in the Fashion Business iQ: an Insight into the Industry in New York. A trophy that will take them across the pond to one of the world's leading fashion cities. In the heart of Manhattan, at IESE's headquarters, the winner will discover the particularities of American fashion.

Strong commitment and security measures

The commitment to its students and teachers is one of the characteristics that make ISEM what it is: one of the best fashion Business Schools in the world, recognized in numerous rankings. This commitment is reinforced in this future promotion with the assurance of an excellent education: ISEM guarantees to maintain its classes and to carry out the Master's program in the event of a new quarantine or any other similar situation. In addition, ISEM also focuses its efforts on ensuring that the labor market continues to welcome FBA students as it does every year.

All this always under the utmost precautions. The University of Navarra has worked on the implementation of the necessarysafety measures to ensure the welfare of all those present at the site. Disinfection of the facilities, increased ventilation, adaptation of waste management, the mandatory use of masks and the implementation of hydroalcoholic gels are some of the novelties that will be found at the ISEM headquarters. In addition, a PCR diagnostic test for the detection of COVID-19 will be performed on all students joining the campus in September.

Many things have changed in recent months, but many others remain. ISEM Fashion Business School will continue to work to ensure the safety of all its students, teachers and employees in order to meet two of its main goals: continue to offer excellent training and personalized service to its students.