Amazon Prime counts on an ISEM professor for its documentary "By profession, Influencer".

The Amazon Prime Video platform and the production company ¡Hola! Media have presented "By profession, Influencer", a documentary that reveals "everything behind" the fashion profession. Among the testimonials collected for the production of the video, the production company has counted on Patricia SanMiguel, professor of Digital Marketing at ISEM Fashion Business School.

The documentary, which shows influencer Grace Villarreal in her day-to-day professional and personal life, answers questions such as what it means to be an influencer, how they get so many followers, how much they earn or why they have become so famous in recent years. In short, it tries to offer a real portrait of the life of an influencer inside and outside social networks.

Along with the academic Patricia SanMiguel, other professionals have also contributed their testimonies, such as Mercedes Urrea, director of HOLA.com; Daniela Rodríguez and Javier García-Gallo, founders of the Soy Olivia agency; and the family counselor Pedro García Aguado, among others.