Leading fashion companies 'embrace' technology startups
30 candidates. 18 finalists. 10 winners. Fashion, technology and entrepreneurship come together in the III edition of Atelier by ISEM, the first Spanish fashtech accelerator.
27 | 01 | 2020
A fabric that repels liquids and does not wrinkle; a personal shopper for children; an app to get feedback on your products before their launch; or AI at the service of fashion. These are some of the innovative proposals that are already starting to work with the 14 companies Advocates of Atelier by ISEM: Adolfo Domínguez, Aristocrazy, Bimba y Lola, Boboli, Camper, El Corte Inglés, El Ganso, IKEA, Mango, Mayoral, Multiópticas, Neck & Neck, Pepe Jeans and Tendam.
In a day held at ISEM Fashion Business School-Universityof Navarra, 18 startups participated in the final selection to become part of the III edition of Atelier by ISEM. These companies presented their product to a large group of industry professionals formed by representatives of the companies Advocate and Counselor. In addition, during the Elevator Pitch, the project managers offered by Accenture to lead the acceleration were also present.
Atelier by ISEM offers startups the opportunity to be accompanied and advised by consolidated companies in different areas of the fashion industry. The great distinctive feature of this accelerator is the opportunity it gives selected startups to test their products in one of the Advocate companies.
New this year: new advocate companies and Sephora Scholarship
Among the great novelties of this third edition, Atelier incorporates new Advocates: Bimba y Lola, IKEA, Neck & Neck and Multiópticas. In the first edition we had six advocates, in the second edition we had ten and in this third edition we have fourteen of the largest agencies in the sector," explains David Luquin. Spain's fashion retail companies rely on Atelier by ISEM to find those technological and innovative startups that help boost their businesses and accelerate their projects. As in previous editions, we hope that success stories will continue to emerge".
Also in this new edition, the incorporation of foreign startups has been boosted, in order to achieve and promote technological growth in the fashion industry. In total, of the 30 applications, approximately 25% are international from countries such as the U.S., France or Ireland.
In this edition, Sephora España and Atelier by ISEM are once again working together to promote female leadership in technological projects. In the second edition, Sephora awarded a grant to the entrepreneur Silvia Bardani with her project Viume. In this edition, a grant will be awarded to innovation projects in beauty, technology or sustainability, led by women ( Sephora info).
What are the 10 startups of Atelier by ISEM?
Beam reinvents retail employee management. Through a Digital Workplace, this startup simplifies calendar management, frees up managers' time and boosts team motivation, improving coordination and employee productivity.
Chargy is a startup that offers companies the collection and analysis of data from their potential customers in real time through mobile uploads.
The solution offered by this startup is to improve conversion through intelligent copy and tags that optimize the product description and, therefore, its conversion.
Intelistyle provides AI-based styling services to fashion retailers, helping them meet the needs of their customers. How do they do this? They create clothing and outfit recommendations, tailored to different occasions, body type, colors and personal style.
SCAN. PAY. GO. is the motto of MishiPay, a mobile solution for self-service shopping in physical stores that brings the best of the online shopping experience to the real world. Its technology allows shoppers to pick up a product and, with their cell phone, scan the barcode, pay and leave with their purchase without queuing, without waiting and without alarms going off.
Pandabox is the Personal Shopper for children. The startup selects unique looks for the children of the house, adapting to the tastes and needs of each one. Once you receive all the clothes, you can try and choose the ones you like the most: you only pay for what you keep.
"The Spanish Google of images". Shazura is a technology that works like the human brain and thanks to artificial intelligence recognizes and analyzes images and suggests similar products to consumers.
Can you imagine a shirt that won't wrinkle or stain? Sepiia has created a special fabric capable of repelling liquids and neutralizing odors. In addition, the fabric technology allows you to save time and forget about ironing.
Spott is a marketing platform that allows advertisers to get more ROI from the content they publish by making it interactive in a multi-channel environment.
Wemuse defines itself as "the first app that allows you to get feedback on your products before they are launched". How does it work? Through an app, store employees receive photos and information about the company's products. They are in charge of evaluating them from anywhere and at any time. In this way, managers instantly receive all the up-to-date statistics on what is happening in the store.
Yoobic is a digital platform that allows to offer the consumer "a seamless experience in every store". It aims to optimize all aspects of the physical store, from operations to team training, with an all-in-one platform.