Teresa Sádaba and Pedro Mir, guest editors in the Journal of Fashion Marketing and Management
Call for papers for the Special Issue on the evolution of technology and business models in fashion retail is now open.
27 | 02 | 2025
ISEM Fashion Business School professors Teresa Sádaba and Pedro Mir, together with Simone Guercini (Università di degli Studi di Firenze), have been selected as guest editors of the Journal of Fashion Marketing and Management, a prestigious scientific journal indexed in Journal Citation Reports (JCR Q2, IF 3.2) and Scopus (Q1).
Together with Simone Guercini, Sádaba and Mir will coordinate a Special Issue entitled"E-commerce, physical stores and new technologies in the evolution of fashion retail business models", which aims to delve into the transformation of business models in the fashion retail sector.
The call for papers is now open and interested researchers can submit their proposals until July 31, 2025, with a possible extension of the deadline until November 2025. Topics of interest for this special issue include:
- Digitization and automation of physical fashion stores
- Augmented reality for physical stores and fashion e-commerce
- Retail apocalypse and the role of e-commerce and new technologies in fashion
- Artificial intelligence, heuristics and machine learning for marketing in fashion retailing
- Neuromarketing and visual merchandising in physical and e-commerce stores
More information on the submission process and complete requirements can be found on the publication's website.