"The retail sector is evolving at a speed that was unthinkable a few years ago."
Nicoletta Bonomo, purchasing expert, gave a conference on the purchasing process in fashion companies at ISEM Fashion Business School.
Photo /About fifteen professionals participated in the course with Nicoletta Bonomo.
28 | 05 | 2019
"The retail sector is evolving at a speed that was unthinkable a few years ago". This was emphasized by Nicoletta Bonomo, founder of Quadrifoglio, during the second edition of the course "Lifestyle Buying Process & Merchandise Planning Method in Today's Fashion Industry" organized at ISEM Fashion Business School on May 9 and 10.
Bonomo added that "new paradigms make it necessary to constantly update consumer buying behavior, the marketing process and benchmarks". The course was attended by more than fifteen participants from companies such as El Corte Inglés, Pepe Jeans, Carrefour and Boston, among others.
Nicoletta Bonomo is the founder and owner of Quadrifoglio, a global buying office based on a proprietary method that covers all commercial branches of the retail business model: the lifestyle merchandise planning and buying process.
Attendees participated in several workshops.