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"In fashion, effort, perseverance and enthusiasm are important, but, above all, knowing how to reinvent oneself".

Nacho Aguayo, creative director of Pedro del Hierro and Cortefiel Mujer, accompanied the students of the Executive Master in Fashion Business Administration during their first day at ISEM.


Photo /Nacho Aguayo is the current creative director of Pedro del Hierro and Cortefiel Mujer, both brands belonging to Grupo Tendam.

28 | 09 | 2020

Nacho Aguayo, creative director of Pedro del Hierro and Cortefiel Mujer, spoke in first person to the students of the XVIII promotion of the Executive Master in Fashion Business Administration (FBA): "In this conference I am going to tell you everything I would have liked to hear about when I started studying fashion". In this sense, Aguayo revealed what, for him, is the key to success in this industry: "In fashion, effort, perseverance and enthusiasm are important, but, above all, knowing how to reinvent oneself".

Through testimony based on her own experience in brands such as Carmen March, Felipe Varela, Inditex and Loewe, Aguayo encouraged the students to learn to adapt and not settle in: "You must be hungry for more and curious to find new ways to grow. She also challenged those who say that everything has been invented in fashion: "It is up to you to prove that this is not the case, can you help me?

Students have joined the master's program in compliance with all safety measures and protocols.

Fashion is design and industry

Nacho Aguayo welcomed the FBA students to the world of fashion, a master's degree that, in the words of the creative, "perfectly reflects that fashion is design and industry; and that will provide you with a solid and comprehensive training to join a relevant, innovative and exciting sector".

The 18th graduating class of the Executive Master in Fashion Business Administration (FBA) is made up of a total of 50 students of 10 different nationalities. Part of the group comes from countries such as Argentina, China, Colombia, the USA, El Salvador, the Philippines, Mexico, Peru and Puerto Rico. In addition, the heterogeneity of the degrees from which the new FBA students come is also striking: Business Administration and Management; Criminology; Communication; Law; Design; Economics; Philosophy; Physiotherapy; International Business; Journalism; Psychology; Advertising and Public Relations; International Relations and Translation and Interpreting; among others.