Nextail, a provider of artificial intelligence technology for the retail sector, released a report today titled “Retail Data-Forwardness Index 2020: Tracking Data Talent in Fashion,” in which it reveals that data-related hiring by fashion companies grew by 7.4% over the past year and that now, despite the significant uncertainty and disruption caused by COVID-19, this investment continues to grow. There is no doubt that this finding only reinforces the notion that data remains a growing trend within the industry.

What's more, it's no surprise that retailers are increasingly interested in investing in a growing number of professionals specializing in data analysis, automation, and other analytical skills to drive and improve decision-making.

Nextail is a fast-growing technology company that leverages advanced analytics and artificial intelligence to empower fashion brands and retailers to sell more with less inventory through hyper-demand forecasting and agile process automation. In other words, its technology allows them to measure in-store product availability and, through automated analytics, increase it. This solution to the inventory problem faced by many brands is what caught the attention of Mayor and Camper, who selected Nextail during the first edition of Atelier by ISEM to collaborate with them.

Atelier by ISEM, Spain’s first FashTech startup accelerator, is celebrating its fourth edition this year. As in previous years, registration will open in October, and once the finalists are announced, advocates and startups will be able to test their products at established companies in various areas of the fashion industry.