María Ángeles Burguera Pérez
Areas of interest
Media branding
IA in fashion communication and marketing
Sustainability and the second-hand fashion market
Degree in Journalism and PhD in Communication from the University of Navarra. After several years working in economic and institutional journalism, she is professor and academic director of the Master in Fashion Management (MFM) at ISEM Fashion Business School (University of Navarra).
Her main areas of research are journalistic branding and fashion brand marketing and communication.
Research article
Use of AI Innovative solutions for reducing fashion online returns.
María-Ángeles Burguera, Silvia Pérez-Bou (2024).
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.26
Research article
Education for Sustainability, the Link Between Food and Fashion Industries: Case-Based Learning.
Silvia Pérez-Bou, María Ángeles Burguera, Silvia Mazzucotelli Salice, and Ludovica Carini (2024).
In I. Cantista et al. (Eds.): GFC 2023, Fashion for the Common Good, pp. 175-190, 2024.
Research article
Co-creating Case Studies to Teach and Learn Fashion at a Business School.
Pérez-Bou, S., Burguera, M.Á., Sádaba, T. (2024).
In: Cunha, J., Broega, A.C., Carvalho, H., Providência, B. (eds) Advances in Fashion and Design Research II. CIMODE 2023. Springer, Cham.
Research article
Branding and audience integration in the creation of the journalistic brand.
Burguera, M. A., & Vara-Miguel, A. (2018).
Miguel Hernández Communication Journal, 9(2), 491-509.
Research article
The journalistic brand, an intangible asset inseparable from Fernández Blanco's business model..
Burguera, M. A., and Vara-Miguel, A. (2018).
E. (Ed.), La gestión de los Contenidos de Comunicación.XIX Foro de Investigación en Comunicación, 59. UPSA.