María Ángeles Burguera Pérez
Areas of interest
Media branding
Big Data applied to the Fashion business
Sustainability and the second-hand fashion market
Degree in Journalism and PhD in Communication from the University of Navarra. After several years working in economic and institutional journalism, she is professor and academic director of the Master in Fashion Management (MFM) at ISEM Fashion Business School (University of Navarra).
His main areas of research are consumer, marketing and management in the fashion industry.
Pérez-Bou, S., Burguera, M.Á., Sádaba, T. (2024). Co-creating Case Studies to Teach and Learn Fashion at a Business School. In: Cunha, J., Broega, A.C., Carvalho, H., Providência, B. (eds) Advances in Fashion and Design Research II. CIMODE 2023. Springer, Cham.
Burguera, M. A., & Vara-Miguel, A. (2018). Branding and audience integration in journalistic branding. Miguel Hernández Communication Journal, 9(2), 491-509.
Burguera, M. A., and Vara-Miguel, A. (2018) La marca periodística, un activo intangible inseparable del modelo de negocio in Fernández Blanco, E. (Ed.), La gestión de los Contenidos de Comunicación.XIX Foro de Investigación en Comunicación, 59. UPSA.