Rocío Elízaga Puig
Areas of interest
Fashion sub-sectors
Children's fashion
Business success factors
Entrepreneurship
Kidswear retail
Rocío Elízaga has a degree in Law and Business Administration. She has experience in investment banking. She completed a Master in Fashion Retail Management at London College of Fashion (University of the Arts London) with a research thesis on sustainability and children's fashion. She holds a PhD in Applied Creativity, with a thesis on "Strategy and competitiveness in the children's textile retail sector in Spain".
She worked at Business of Fashion. Currently, she combines her research work with teaching at ISEM and at the Faculty of Economics of the University of Navarra.
Research article
Zara: Pioneering a phygital experience in the mainstream fashion sector.
Elízaga, R., & SanMiguel, P. (2024).
In B. Alexander (Ed.), Customer Experience in Fashion Retailing. Taylor & Francis.
Research article
Communicating sustainability to children through fashion retail third places.
Elízaga, R., Alexander, B., & Sádaba, T. (2025). Communicating sustainability to children through fashion retail third places. Journal of Management Decision.