Rocío Elízaga Puig
Areas of interest
Fashion sub-sectors
Children's fashion
Business success factors
Entrepreneurship
Kidswear retail
Rocío Elízaga has a degree in Law and Business Administration. She has experience in investment banking. She completed a Master in Fashion Retail Management at London College of Fashion (University of the Arts London) with a research thesis on sustainability and children's fashion. She worked at Business of Fashion. She is currently pursuing her PhD at ISEM in Children's Fashion. She researches the business success factors of the main players in the children's fashion industry in Spain.
Research article
Zara: Pioneering a phygital experience in the mainstream fashion sector.
Elízaga, R., & SanMiguel, P. (2024).
In B. Alexander (Ed.), Customer Experience in Fashion Retailing. Taylor & Francis.