Yolanda Sacristán: "The secret is to surround yourself with a team so powerful that you are the least brilliant of them all".

Yolanda Sacristán, director of Vogue Spain for more than 15 years and current CEO of The Beauty News Room, shared her experience with PADEM students during a management breakfast. Sacristán began her speech by acknowledging that one of her greatest sources of learning has been her own bosses, "even those who were not good bosses, because this experience allowed me to develop a quicker response to problems". Moreover, in his opinion, the key to success in any company lies in talent: "The secret is to surround yourself with a team so powerful that you are the least brilliant of them all".

Regarding her time at Vogue, Yolanda Sacristán revealed that, under the slogan "in our career there is no such thing as NO, we must always try", she achieved great feats such as the covers of Mario Testino or Peter Lindbergh. In addition, under her direction and until the 2008 crisis, the magazine managed to increase its sales: "Each issue of Vogue sold more than the previous month, and more than the same month of the previous year".

More than 25 years in the sector

Yolanda Sacristán's impressive professional career spans more than 25 years in the fashion media sector. In addition to directing Vogue for more than 15 years, she also headed Harper's Bazaar and held different positions of responsibility at Ragazza magazine, both titles belonging to the Hearst group.

All this experience led him to found The Beauty NewsRoom in 2019, a new digital platform that functions as a meeting point between beauty brands and media professionals. The project was born with the aim of facilitating the effective dissemination of press releases from brands in the sector, ensuring the effectiveness of the impact of this information and facilitating journalists' access to this information through the cloud. It has recently launched The Luxury NewsRoom aimed at luxury brands.