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Dates coming soon
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Monday to Thursday from 7:00 pm to 9:00 pm.
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Online
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Focused Course
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Price 1.500€.
A unique program to develop a strategic vision of Digital Marketing and e-Business in fashion companies.
The online course Fashion Digital Strategies of ISEM Fashion Business School provides a unique and high value-added vision in the field of marketing and digital strategy within fashion companies. A pioneering course in the training of industry professionals that aims to consolidate and expand their knowledge and skills through the new tools offered by the digital landscape within the changing universe of fashion.
With an online methodology, it combines theoretical sessions, taught by its own academic faculty, with lectures by professionals in the digital environment.
COURSE OBJECTIVES
What are you going to get?
To understand the mechanisms of action of the digital environment linked to fashion
Acquire in-depth knowledge of the digital fashion consumer, what they do, what moves them, what their profile is and how to detect them.
Knowing the keys to digital marketing in the sector
Working the customer centric
To present the tools necessary to carry out a strategy of omnichannel
Learn how to develop an appropriate e-commerce plan combined with market-place and third-party channels
Discover specific aspects of influencer marketing
Academic Program
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Introduction to the digital environment
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Fashion Digital Strategies (positioning, marketplaces, Amazon)
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Customer Journey & Customer Centric Strategy
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Fashion Social Media Strategies
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Social Media Ad's and Google Universe
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Influencer Marketing
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SEO & SEM in Fashion
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Fashion retail & e-retailers
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Fashion Inbound Marketing & Digital Marketing Tools
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Fashion E-commerce
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Fashion Digital Marketing Plan
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Fashion Designer Digital Strategy
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Business Plan
ACADEMIC SENATE
Course instructors
Jorge Catalá
Google Retail
Adriano Destro
Amazon Fashion
Luis Lara
Retalent
Pedro Mir
ISEM Fashion Business School
María José Millán
We are Marketing
Patricia SanMiguel
ISEM Fashion Business School
Andrés Sagrado
Éxito Digital - Boutique Marketing Agency
Rocio Mas
masmoda.cool consultant
The academic faculty of the program includes professionals from the retail and fashion areas of the following companies:
